Platform
Using technology throughout your lead buying lifecycle
Drag the marble across the lifecycle to see where PX technology powers your third-party lead buying.
The technology that makes lead buying predictable and efficient
Under the hood, three core technologies give you granular visibility, dynamic pricing, and efficient budget management across your entire lead buying ecosystem.
SUB-ID INTELLIGENCE
Granular visibility
PX gives you performance visibility all the way down to the sub-id level, so you know exactly which traffic is driving outcomes.
Drill down from vendor to channel, traffic type, and sub-id
Spot high performing pockets and underperforming placements inside the same source
CPL
Dynamic
Low
Optimal
High
Performance based pricing
Pay the right price for every lead through programmatic and automated pricing recommendations powered by AI.
Align pricing with conversion rates, win rates, and lead maturity
Reward quality traffic and protect margin from low performing sources
ELIMINATE SPEND INEFFICIENCIES
Efficient budget management
PX enforces complex budgets across branches, vendors, and campaigns, and continuously removes inefficiencies in how you spend.
Use lead filters, deduplication, and verification tools to minimize budget waste
Reallocate spend from wasteful traffic to what works without spreadsheets
Want access to more lead volume?
Predictable customer acquisition starts with a steady mix of lead vendors.
Get access to hundreds of new lead vendors and millions of ready-to-buy leads through PX’s lead marketplace.
AI products built into the PX platform
Applied AI tools that plug into your existing workflows to automate insight, improve quality, and reduce risk across your customer acquisition funnel.
PX TalkThread
Call intelligence
Objection: pricing
High intent signal
AI-powered call analysis that turns every customer acquisition call into structured, searchable insight.
PX Pulse
Compliance automation
TCPA disclosure
Pass
Consent checkbox
Review
Automated compliance verification for customer acquisition websites across your partner ecosystem.
PX Connector
Plug-and-play partners
AI calls placed
24
Sales ready
11
Follow up
7
Identity and contactability verification, consent and compliance checks, CRM and dialer delivery. Turn a partner on from the platform rather than commissioning a build for each one.
Managed campaign operations
PX experts design and manage your campaigns inside the PX platform – from routing logic and bidding strategies to testing plans, pacing, and reporting.
Hands-on setup and ongoing optimization of PX campaigns
Experiment design, A/B tests, and performance reviews
Free up internal teams from day-to-day campaign operations
Digital acquisition campaigns
Performance marketers from PX run digital acquisition campaigns across channels, using PX as the central source of truth for lead quality, pricing, and ROI.
Plan and execute media across trusted performance channels
Use PX data to continuously refine sources, bids, and caps
One coordinated strategy instead of fragmented execution
Compliance and governance support
Specialists help operationalize consent and compliance – from partner onboarding and site reviews to ongoing monitoring and audit support.
Translate legal and regulatory requirements into PX rules
Support website and partner reviews with clear playbooks
Monitor risk signals and prepare for audits with confidence
Convert more leads.