Home Improvement Services Offer Guidelines

1. The TCPA disclaimer must be shown at all times with a submit button in a legible font size and color.

  • Font Size Requirements: Min 12px – Max 16px.  Contrast and Background color taken into account.
  • Branded:  TCPA disclaimers must be located above the submit button/CTA. Case-by-case reviews are applicable.

2. The TCPA disclaimer should match in style and content to the below example. CTA/Submit button must match text within disclaimer. Slight alterations will be reviewed on a case-by-case basis.

  • Flooring: By clicking Get My Quotes, I authorize flooring companies, their contractors and partner companies to contact me about home improvement offers by phone calls, emails and text messages to the number and email address I provided. I authorize that these marketing communications may be delivered to me using an automatic telephone dialing system or by prerecorded message. I understand that my consent is not a condition of purchase of any goods or services and that I may revoke my consent at any time. I understand that standard message and data rates may apply.
  • HVAC: By clicking Get My Quotes, I authorize HVAC companies, their contractors and partner companies to contact me about home improvement offers by phone calls, emails and text messages to the number and email address I provided. I authorize that these marketing communications may be delivered to me using an automatic telephone dialing system or by prerecorded message. I understand that my consent is not a condition of purchase of any goods or services and that I may revoke my consent at any time. I understand that standard message and data rates may apply.
  • Roofing: By clicking Get My Quotes, I authorize roofing companies, their contractors and partner companies to contact me about home improvement offers by phone calls, emails and text messages to the number and email address I provided. I authorize that these marketing communications may be delivered to me using an automatic telephone dialing system or by prerecorded message. I understand that my consent is not a condition of purchase of any goods or services and that I may revoke my consent at any time. I understand that standard message and data rates may apply.
  • Siding: By clicking Get My Quotes, I authorize siding companies, their contractors and partner companies to contact me about home improvement offers by phone calls, emails and text messages to the number and email address I provided. I authorize that these marketing communications may be delivered to me using an automatic telephone dialing system or by prerecorded message. I understand that my consent is not a condition of purchase of any goods or services and that I may revoke my consent at any time. I understand that standard message and data rates may apply.
  • Walk-in Tub: By clicking Get My Quotes, I authorize walk-in tub companies, their contractors and partner companies to contact me about home improvement offers by phone calls, emails and text messages to the number and email address I provided. I authorize that these marketing communications may be delivered to me using an automatic telephone dialing system or by prerecorded message. I understand that my consent is not a condition of purchase of any goods or services and that I may revoke my consent at any time. I understand that standard message and data rates may apply.
  • Windows: By clicking Get My Quotes, I authorize window companies, their contractors and partner companies to contact me about home improvement offers by phone calls, emails and text messages to the number and email address I provided. I authorize that these marketing communications may be delivered to me using an automatic telephone dialing system or by prerecorded message. I understand that my consent is not a condition of purchase of any goods or services and that I may revoke my consent at any time. I understand that standard message and data rates may apply.

Links in the TCPA that contain partner companies must be kept up-to-date. It is preferred that you link your list with our links so no updates are required on your end. Otherwise, you should check back to these links for any updates: https://www.px.com/offers-guideline/home-services/improvements/

3. Pages should include a Privacy Policy and a Terms and Condition link.

4. Publisher agrees that it will download and remove the domains located on the FCC’s wireless domain names list (http://www.fcc.gov/cgb/policy/DomainNameDownload.html) from all current data used in emailing for Offers. Affiliate further warrants that any new data that it acquires, regardless of its source, will be compared against the FCC’s wireless domain names list and that domain names contained therein will be removed before sending any emails.

5. Publisher cannot bid on branded terms.

6. Vendor may bid on keywords, including those containing SEARS-branded terms, only if it complies with the following limitations:

  • SEARS Vendor are prohibited from bidding on the branded keywords “Sears” or “Sears Home Services” or “Sears Home Improvement” or “Sears Home Improvements” or any other SEARS keywords specifically listed below.
  • If the Vendor bids on SEARS-branded keywords other than those prohibited below, including branded product keywords, for their own website or an SEARS branded site, it must use commercially-reasonable efforts to cause the paid search engine results of the landing pages, websites, microsites, ads and other components operated and/or managed by the Vendor to appear in a lower resulting position than any SEARS results that appear in the search engines.
  • If the Vendor is using paid search, then the Vendor may bid on the services or products as well as on SEARS-branded keywords other than those prohibited below, provided the Vendor maintains a lower resulting position than any SEARS than any SEARS results that appear in the search engines, unless otherwise approved (at the keyword level) to be in another position in writing by SEARS.
  • SEARS Vendors are prohibited from using the SEARS name as a brand term in paid search, and it must be set as a negative search term in broad, exact and phrase matches by the Contractor.
  • The Vendor is prohibited from using the brand term “Sears” in its actual ad copy unless that term is being dynamically generated based on the actual term searched.

7. KEY WORD LIMITATIONS

  • Titles/Descriptions – Vendor must not use any Sears Marks (as defined in the Agreement) in any title or description to drive traffic directly to SEARS from a search engine, unless specifically allowed above.
  • Domain Names – Vendor must not register or use (1) any Sears Marks (as defined in the Agreement) in any domain names or (2) any trademark of any of SEARS’s competitors in any domain names for the purpose of driving traffic to SEARS.

8. All sites must have Jornaya Leadid implemented, with an available Jornaya Entity. TrustedForm is a plus.

Keyword Restrictions:

Click here to export keyword restrictions

1800 my sears
3.Sears.com
3a//sears.com
AngiesList
Angies List
Craftjack
Craft Jack
craftsman.com
craftsman
craftsman…(any word w/ craftsman)
ears.com
Home Advisor
Homeadvisor
kenmore
kenmore.com
kenmore…(any word w/ kenmore)
Lynnrich
saers
saers.com
sear
sear catalog
searroebuck
sear.com
sears
sears . com
sears…(any work w/ sears)
sears address
sears and coupon
sears and roebuck
sears and sears
sears and store
sears at home
sears card
sears charge card
sears clearance
sears com
sears coupon
sears customer service
sears department store
sears dept store
sears dept. store
sears discount
sears home
sears home page
sears inc
sears management
sears online
sears online catalog
sears optical
sears outlet
sears outlet site
sears robuck
sears roebuck
sears roebuck co
sears roebuck company
sears roebuck.com
sears sale
sears shopping
sears stoer
sears usa
sears warehouse
sears web
sears web site
sears.com
sears.c
sears.c0m
sears.cm
sears.com home
sears.comm
sears.coom
sears.cpm
sears.om
sears.xom
sears/xom
sears/com
sears/roebuck
searrobuck.com
searsroebuck.com
searss
seer
seras
seras..com
sers
sers.com
ssears
w.sears.com
w.w.w.sears.com
www.sears.com
Pella
Pella Windows

Last updated: June 2020