Home Security Offer Guidelines

1. All traffic/campaigns/creatives must be approved to run – see full guidelines below.

2. Absolutely no promotional, co-registration or incentivized leads or ads are allowed.

3. If you are running a search for home security, you must provide us with any and all URLs that you and/or your affiliates are using to promote our home security offers- this includes using our API, jump pages to our campaigns, and pages that have toll free numbers that go to our call programs.

4. Social / Ad Copy (all applicable platforms) must be provided for review

5. The TCPA disclaimer must be shown at all times with a submit button in a legible font size and color.

  • Font Size Requirements: Min 12px – Max 16px.  Contrast and Background color taken into account.
  • Branded:  TCPA disclaimers must be located above the submit button/CTA. Case-by-case reviews are applicable.

6. TCPA disclaimer should match in style and content to the below example. CTA/Submit button must match text within disclaimer. Slight alterations will be reviewed on a case-by-case basis.

  • By clicking Get My Quotes, I authorize security companies including ADT, Alarm Advisors, Alliance, BRINKS Home Security, FrontPoint, LifeShield, Protect America, Protect Your Home – ADT Authorized Premier Provider, SafeStreetsUSA – ADT Authorized Dealer, Vivint, their dealers, home services companies and marketing partners to contact me about security offers by phone calls, emails and text messages to the number and email I provided above. I authorize that these marketing communications may be delivered to me using an automatic telephone dialing system or by a prerecorded message even if my number is on the “Do Not Call” list. I understand that my consent is not a condition of purchase and that standard message and data rates may apply.I agree to the Terms of Service and Privacy Policy. California Residents.

  • TCPA Disclaimer Content Guidelines:
    • TCPA language must contain a link to an updated & valid partner list.  Partner list must include entries from: https://www.px.com/offers-guideline/security/top-home-security-companies/
    • TCPA language must contain links to valid and updated:
      • Privacy Policies and Terms that open in new windows, or within pops w/navigation.
    • TCPA language should contain information directing consumers to either:
      • a Do Not Contact request form, and/or have valid and updated California Consumer Privacy Regulations linked. PX can request specific call-out within TCPA disclaimers if required on certain campaigns, etc.
      • 2018 California Consumer Privacy Act information MUST be included either within Privacy Policy, or as a separate link within the TCPA disclaimer.

7. Pages should include a Privacy Policy, Terms, California Consumer Information links.

8. Use of the Protect Your Home Logo:

  • The logo can only be shown once in an image per page/website.
  • The ‘Protect Your Home’ must be as tall or taller than the ADT logo shape.
  • Can only use the Protect Your Home logo in conjunction with the ADT stop logo sign.
  • Please reach out to your PX contact to ensure that you have the most updated ADT-Protect Your Home logos / imagery.

9. Cannot use “Free” in domain names, email addresses or phone numbers.

10. Cannot use “ADT” or any variations such as “A.D.T.” in domain names, email address, or phone numbers, without prior approval.

11. No Defender trade names in their URL, including “Protect Your Home,” “Defender Direct,” “Enjoy Better TV,” “True Energy Smart Air,” and “True Home Solutions.”

11. Cannot use scare tactics, i.e. “Burglary rate have risen 50% in your area!”

12. Cannot claim huge savings without any substantiation. 

13. No messaging designed to create a false sense of urgency.

14. For liability reasons, please use “help” when referring to services provided, i.e. “help protect” or “help secure”

15. No links on your page/website that goes directly to the corporate ADT site.

16. When offering “Limited Time Offers”, “Special Offers”, “Sale”, etc. they must be real and need written approval.

17.  None of the keywords (listed below) are allowed to be used in ads, titles, content, domain URLs or websites.

18. For all pay per call offers: no outbound transfers are allowed, only inbound calls from consumers.

19. For General email traffic, mentions of ADT or Vivint are prohibited, this includes From lines, Subject lines, images, body, etc. 

20. For Branded email traffic, PX can provide approved From and Subject lines, as well as creative guidance.  All email related assets require / proofs required approval.

21. Publisher agrees that it will download and remove the domains located on the FCC’s wireless domain names list (http://www.fcc.gov/cgb/policy/DomainNameDownload.html) from all current data used in emailing for Offers. Affiliate further warrants that any new data that it acquires, regardless of its source, will be compared against the FCC’s wireless domain names list and that domain names contained therein will be removed before sending any emails.

22. All sites must have Jornaya LeadId implemented, with an available Jornaya Entity. TrustedForm is a plus.

Implementing Jornaya LeadId:
To start generating the Jornaya LeadId token on your leads from your page, a script needs to be added to your website. Click this link for guidance on how to implement this script.

Implementing TrustedForm:
To start generating the TrustedForm CertURL on your leads from your page, a script needs to be added to your website. Click this link for guidance on how to implement this script.

Keyword Restrictions:*

*No trademarked terms or security company names/keywords including misspellings.

Affiliates are strictly prohibited from bidding on any ADT Brand Keywords. “ADT Brand Keywords” means any keyword or keyword phrase that contains any ADT Security Services, Inc. registered trademark or known variant thereof, e.g. ADT, ADT Alarm, ADT Security, ADT Phone Number, etc. Please see the embedded chart above for a non-exhaustive list of prohibited brand keywords. Click here to review full ADT Brand Guidelines.

Click here to export keyword restrictions.

KeywordMatch Types
a d tExact/Phrase
a d t alarmExact/Phrase
a d t alarm batteryExact/Phrase
a d t alarm panelExact/Phrase
a d t alarm systemExact/Phrase
a d t appExact/Phrase
a d t authorized dealerExact/Phrase
a d t batteryExact/Phrase
a d t bundleExact/Phrase
a d t cameraExact/Phrase
a d t canopyExact/Phrase
a d t comExact/Phrase
a d t contactExact/Phrase
a d t contact numberExact/Phrase
a d t costExact/Phrase
a d t couponExact/Phrase
a d t couponsExact/Phrase
a d t customer serviceExact/Phrase
a d t dealerExact/Phrase
a d t dealsExact/Phrase
a d t decalExact/Phrase
a d t defenderExact/Phrase
a d t discountsExact/Phrase
a d t helpExact/Phrase
a d t homeExact/Phrase
a d t home securityExact/Phrase
a d t home security suportExact/Phrase
a d t home security systemExact/Phrase
a d t installationExact/Phrase
a d t key fobExact/Phrase
a d t keypadExact/Phrase
a d t loginExact/Phrase
a d t monitoringExact/Phrase
a d t monthly feeExact/Phrase
a d t netExact/Phrase
a d t numberExact/Phrase
a d t offersExact/Phrase
a d t official siteExact/Phrase
a d t packagesExact/Phrase
a d t phone numberExact/Phrase
a d t plansExact/Phrase
a d t pricesExact/Phrase
a d t pricingExact/Phrase
a d t productsExact/Phrase
a d t promotionExact/Phrase
a d t protect your homeExact/Phrase
a d t pulseExact/Phrase
a d t pulse appExact/Phrase
a d t pulse app not workingExact/Phrase
a d t pulse cameraExact/Phrase
a d t pulse comExact/Phrase
a d t pulse loginExact/Phrase
a d t pulse sign inExact/Phrase
a d t quoteExact/Phrase
a d t ratesExact/Phrase
a d t reviewsExact/Phrase
a d t safewatch pro 3000Exact/Phrase
a d t securityExact/Phrase
a d t security costExact/Phrase
a d t security reviewsExact/Phrase
a d t security serviceExact/Phrase
a d t security signsExact/Phrase
a d t security specialsExact/Phrase
a d t security systemExact/Phrase
a d t serviceExact/Phrase
a d t signExact/Phrase
a d t sign inExact/Phrase
a d t specialsExact/Phrase
a d t systemExact/Phrase
a d t troubleshootingExact/Phrase
a d t wirelessExact/Phrase
a d t yard signExact/Phrase
a d talarmExact/Phrase
a d talarm batteryExact/Phrase
a d talarm panelExact/Phrase
a d talarm systemExact/Phrase
a d tappExact/Phrase
a d tauthorized dealerExact/Phrase
a d tbatteryExact/Phrase
a d tbundleExact/Phrase
a d tcameraExact/Phrase
a d tcanopyExact/Phrase
a d tcomExact/Phrase
a d tcontactExact/Phrase
a d tcontact numberExact/Phrase
a d tcostExact/Phrase
a d tcouponExact/Phrase
a d tcouponsExact/Phrase
a d tcustomer serviceExact/Phrase
a d tdealerExact/Phrase
a d tdealsExact/Phrase
a d tdecalExact/Phrase
a d tdefenderExact/Phrase
a d tdiscountsExact/Phrase
a d thelpExact/Phrase
a d thomeExact/Phrase
a d thome securityExact/Phrase
a d thome security suportExact/Phrase
a d thome security systemExact/Phrase
a d tinstallationExact/Phrase
a d tkey fobExact/Phrase
a d tkeypadExact/Phrase
a d tloginExact/Phrase
a d tmonitoringExact/Phrase
a d tmonthly feeExact/Phrase
a d tnetExact/Phrase
a d tnumberExact/Phrase
a d toffersExact/Phrase
a d tofficial siteExact/Phrase
a d tpackagesExact/Phrase
a d tphone numberExact/Phrase
a d tplansExact/Phrase
a d tpricesExact/Phrase
a d tpricingExact/Phrase
a d tproductsExact/Phrase
a d tpromotionExact/Phrase
a d tprotect your homeExact/Phrase
a d tpulseExact/Phrase
a d tpulse appExact/Phrase
a d tpulse app not workingExact/Phrase
a d tpulse cameraExact/Phrase
a d tpulse comExact/Phrase
a d tpulse loginExact/Phrase
a d tpulse sign inExact/Phrase
a d tquoteExact/Phrase
a d tratesExact/Phrase
a d treviewsExact/Phrase
a d tsafewatch pro 3000Exact/Phrase
a d tsecurityExact/Phrase
a d tsecurity costExact/Phrase
a d tsecurity reviewsExact/Phrase
a d tsecurity serviceExact/Phrase
a d tsecurity signsExact/Phrase
a d tsecurity specialsExact/Phrase
a d tsecurity systemExact/Phrase
a d tserviceExact/Phrase
a d tsignExact/Phrase
a d tsign inExact/Phrase
a d tspecialsExact/Phrase
a d tsystemExact/Phrase
a d ttroubleshootingExact/Phrase
a d twirelessExact/Phrase
a d tyard signExact/Phrase
a dtExact/Phrase
a dt alarmExact/Phrase
a dt alarm batteryExact/Phrase
a dt alarm panelExact/Phrase
a dt alarm systemExact/Phrase
a dt appExact/Phrase
a dt authorized dealerExact/Phrase
a dt batteryExact/Phrase
a dt bundleExact/Phrase
a dt cameraExact/Phrase
a dt canopyExact/Phrase
a dt comExact/Phrase
a dt contactExact/Phrase
a dt contact numberExact/Phrase
a dt costExact/Phrase
a dt couponExact/Phrase
a dt couponsExact/Phrase
a dt customer serviceExact/Phrase
a dt dealerExact/Phrase
a dt dealsExact/Phrase
a dt decalExact/Phrase
a dt defenderExact/Phrase
a dt discountsExact/Phrase
a dt helpExact/Phrase
a dt homeExact/Phrase
a dt home securityExact/Phrase
a dt home security suportExact/Phrase
a dt home security systemExact/Phrase
a dt installationExact/Phrase
a dt key fobExact/Phrase
a dt keypadExact/Phrase
a dt loginExact/Phrase
a dt monitoringExact/Phrase
a dt monthly feeExact/Phrase
a dt netExact/Phrase
a dt numberExact/Phrase
a dt offersExact/Phrase
a dt official siteExact/Phrase
a dt packagesExact/Phrase
a dt phone numberExact/Phrase
a dt plansExact/Phrase
a dt pricesExact/Phrase
a dt pricingExact/Phrase
a dt productsExact/Phrase
a dt promotionExact/Phrase
a dt protect your homeExact/Phrase
a dt pulseExact/Phrase
a dt pulse appExact/Phrase
a dt pulse app not workingExact/Phrase
a dt pulse cameraExact/Phrase
a dt pulse comExact/Phrase
a dt pulse loginExact/Phrase
a dt pulse sign inExact/Phrase
a dt quoteExact/Phrase
a dt ratesExact/Phrase
a dt reviewsExact/Phrase
a dt safewatch pro 3000Exact/Phrase
a dt securityExact/Phrase
a dt security costExact/Phrase
a dt security reviewsExact/Phrase
a dt security serviceExact/Phrase
a dt security signsExact/Phrase
a dt security specialsExact/Phrase
a dt security systemExact/Phrase
a dt serviceExact/Phrase
a dt signExact/Phrase
a dt sign inExact/Phrase
a dt specialsExact/Phrase
a dt systemExact/Phrase
a dt troubleshootingExact/Phrase
a dt wirelessExact/Phrase
a dt yard signExact/Phrase
a dtalarmExact/Phrase
a dtalarm batteryExact/Phrase
a dtalarm panelExact/Phrase
a dtalarm systemExact/Phrase
a dtappExact/Phrase
a dtauthorized dealerExact/Phrase
a dtbatteryExact/Phrase
a dtbundleExact/Phrase
a dtcameraExact/Phrase
a dtcanopyExact/Phrase
a dtcomExact/Phrase
a dtcontactExact/Phrase
a dtcontact numberExact/Phrase
a dtcostExact/Phrase
a dtcouponExact/Phrase
a dtcouponsExact/Phrase
a dtcustomer serviceExact/Phrase
a dtdealerExact/Phrase
a dtdealsExact/Phrase
a dtdecalExact/Phrase
a dtdefenderExact/Phrase
a dtdiscountsExact/Phrase
a dthelpExact/Phrase
a dthomeExact/Phrase
a dthome securityExact/Phrase
a dthome security suportExact/Phrase
a dthome security systemExact/Phrase
a dtinstallationExact/Phrase
a dtkey fobExact/Phrase
a dtkeypadExact/Phrase
a dtloginExact/Phrase
a dtmonitoringExact/Phrase
a dtmonthly feeExact/Phrase
a dtnetExact/Phrase
a dtnumberExact/Phrase
a dtoffersExact/Phrase
a dtofficial siteExact/Phrase
a dtpackagesExact/Phrase
a dtphone numberExact/Phrase
a dtplansExact/Phrase
a dtpricesExact/Phrase
a dtpricingExact/Phrase
a dtproductsExact/Phrase
a dtpromotionExact/Phrase
a dtprotect your homeExact/Phrase
a dtpulseExact/Phrase
a dtpulse appExact/Phrase
a dtpulse app not workingExact/Phrase
a dtpulse cameraExact/Phrase
a dtpulse comExact/Phrase
a dtpulse loginExact/Phrase
a dtpulse sign inExact/Phrase
a dtquoteExact/Phrase
a dtratesExact/Phrase
a dtreviewsExact/Phrase
a dtsafewatch pro 3000Exact/Phrase
a dtsecurityExact/Phrase
a dtsecurity costExact/Phrase
a dtsecurity reviewsExact/Phrase
a dtsecurity serviceExact/Phrase
a dtsecurity signsExact/Phrase
a dtsecurity specialsExact/Phrase
a dtsecurity systemExact/Phrase
a dtserviceExact/Phrase
a dtsignExact/Phrase
a dtsign inExact/Phrase
a dtspecialsExact/Phrase
a dtsystemExact/Phrase
a dttroubleshootingExact/Phrase
a dtwirelessExact/Phrase
a dtyard signExact/Phrase
ad tExact/Phrase
ad t alarmExact/Phrase
ad t alarm batteryExact/Phrase
ad t alarm panelExact/Phrase
ad t alarm systemExact/Phrase
ad t appExact/Phrase
ad t authorized dealerExact/Phrase
ad t batteryExact/Phrase
ad t bundleExact/Phrase
ad t cameraExact/Phrase
ad t canopyExact/Phrase
ad t comExact/Phrase
ad t contactExact/Phrase
ad t contact numberExact/Phrase
ad t costExact/Phrase
ad t couponExact/Phrase
ad t couponsExact/Phrase
ad t customer serviceExact/Phrase
ad t dealerExact/Phrase
ad t dealsExact/Phrase
ad t decalExact/Phrase
ad t defenderExact/Phrase
ad t discountsExact/Phrase
ad t helpExact/Phrase
ad t homeExact/Phrase
ad t home securityExact/Phrase
ad t home security suportExact/Phrase
ad t home security systemExact/Phrase
ad t installationExact/Phrase
ad t key fobExact/Phrase
ad t keypadExact/Phrase
ad t loginExact/Phrase
ad t monitoringExact/Phrase
ad t monthly feeExact/Phrase
ad t netExact/Phrase
ad t numberExact/Phrase
ad t offersExact/Phrase
ad t official siteExact/Phrase
ad t packagesExact/Phrase
ad t phone numberExact/Phrase
ad t plansExact/Phrase
ad t pricesExact/Phrase
ad t pricingExact/Phrase
ad t productsExact/Phrase
ad t promotionExact/Phrase
ad t protect your homeExact/Phrase
ad t pulseExact/Phrase
ad t pulse appExact/Phrase
ad t pulse app not workingExact/Phrase
ad t pulse cameraExact/Phrase
ad t pulse comExact/Phrase
ad t pulse loginExact/Phrase
ad t pulse sign inExact/Phrase
ad t quoteExact/Phrase
ad t ratesExact/Phrase
ad t reviewsExact/Phrase
ad t safewatch pro 3000Exact/Phrase
ad t securityExact/Phrase
ad t security costExact/Phrase
ad t security reviewsExact/Phrase
ad t security serviceExact/Phrase
ad t security signsExact/Phrase
ad t security specialsExact/Phrase
ad t security systemExact/Phrase
ad t serviceExact/Phrase
ad t signExact/Phrase
ad t sign inExact/Phrase
ad t specialsExact/Phrase
ad t systemExact/Phrase
ad t troubleshootingExact/Phrase
ad t wirelessExact/Phrase
ad t yard signExact/Phrase
ad talarmExact/Phrase
ad talarm batteryExact/Phrase
ad talarm panelExact/Phrase
ad talarm systemExact/Phrase
ad tappExact/Phrase
ad tauthorized dealerExact/Phrase
ad tbatteryExact/Phrase
ad tbundleExact/Phrase
ad tcameraExact/Phrase
ad tcanopyExact/Phrase
ad tcomExact/Phrase
ad tcontactExact/Phrase
ad tcontact numberExact/Phrase
ad tcostExact/Phrase
ad tcouponExact/Phrase
ad tcouponsExact/Phrase
ad tcustomer serviceExact/Phrase
ad tdealerExact/Phrase
ad tdealsExact/Phrase
ad tdecalExact/Phrase
ad tdefenderExact/Phrase
ad tdiscountsExact/Phrase
ad thelpExact/Phrase
ad thomeExact/Phrase
ad thome securityExact/Phrase
ad thome security suportExact/Phrase
ad thome security systemExact/Phrase
ad tinstallationExact/Phrase
ad tkey fobExact/Phrase
ad tkeypadExact/Phrase
ad tloginExact/Phrase
ad tmonitoringExact/Phrase
ad tmonthly feeExact/Phrase
ad tnetExact/Phrase
ad tnumberExact/Phrase
ad toffersExact/Phrase
ad tofficial siteExact/Phrase
ad tpackagesExact/Phrase
ad tphone numberExact/Phrase
ad tplansExact/Phrase
ad tpricesExact/Phrase
ad tpricingExact/Phrase
ad tproductsExact/Phrase
ad tpromotionExact/Phrase
ad tprotect your homeExact/Phrase
ad tpulseExact/Phrase
ad tpulse appExact/Phrase
ad tpulse app not workingExact/Phrase
ad tpulse cameraExact/Phrase
ad tpulse comExact/Phrase
ad tpulse loginExact/Phrase
ad tpulse sign inExact/Phrase
ad tquoteExact/Phrase
ad tratesExact/Phrase
ad treviewsExact/Phrase
ad tsafewatch pro 3000Exact/Phrase
ad tsecurityExact/Phrase
ad tsecurity costExact/Phrase
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ad tsecurity signsExact/Phrase
ad tsecurity specialsExact/Phrase
ad tsecurity systemExact/Phrase
ad tserviceExact/Phrase
ad tsignExact/Phrase
ad tsign inExact/Phrase
ad tspecialsExact/Phrase
ad tsystemExact/Phrase
ad ttroubleshootingExact/Phrase
ad twirelessExact/Phrase
ad tyard signExact/Phrase
adt alarmExact/Phrase
adt alarm batteryExact/Phrase
adt alarm panelExact/Phrase
adt alarm systemExact/Phrase
adt alarm systemsExact/Phrase
adt alarmeExact/Phrase
adt alarmesExact/Phrase
adt alarmsExact/Phrase
adt appExact/Phrase
adt authorized dealerExact/Phrase
adt batteryExact/Phrase
adt bundleExact/Phrase
adt businessExact/Phrase
adt business alarmExact/Phrase
adt business securityExact/Phrase
adt cameraExact/Phrase
adt canadaExact/Phrase
adt canopyExact/Phrase
adt comExact/Phrase
adt commercialExact/Phrase
adt commercial securityExact/Phrase
adt contactExact/Phrase
adt contact numberExact/Phrase
adt costExact/Phrase
adt couponExact/Phrase
adt couponsExact/Phrase
adt customExact/Phrase
adt custom homeExact/Phrase
adt custom securityExact/Phrase
adt customer serviceExact/Phrase
adt dealerExact/Phrase
adt dealsExact/Phrase
adt decalExact/Phrase
adt defenderExact/Phrase
adt discountsExact/Phrase
adt helpExact/Phrase
adt homeExact/Phrase
adt home monitoringExact/Phrase
adt home securityExact/Phrase
adt home security suportExact/Phrase
adt home security systemExact/Phrase
adt installationExact/Phrase
adt key fobExact/Phrase
adt keypadExact/Phrase
adt loginExact/Phrase
adt monitoringExact/Phrase
adt monthly feeExact/Phrase
adt netExact/Phrase
adt numberExact/Phrase
adt offersExact/Phrase
adt official siteExact/Phrase
adt packagesExact/Phrase
adt phone numberExact/Phrase
adt plansExact/Phrase
adt pricesExact/Phrase
adt pricingExact/Phrase
adt productsExact/Phrase
adt promotionExact/Phrase
adt protect your homeExact/Phrase
adt pulseExact/Phrase
adt pulse appExact/Phrase
adt pulse app not workingExact/Phrase
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adt yard signExact/Phrase
adtalarm batteryExact/Phrase
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adtauthorized dealerExact/Phrase
adtcontact numberExact/Phrase
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adthome securityExact/Phrase
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adtkey fobExact/Phrase
adtmonthly feeExact/Phrase
adtofficial siteExact/Phrase
adtphone numberExact/Phrase
adtprotect your homeExact/Phrase
adtpulse appExact/Phrase
adtpulse app not workingExact/Phrase
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Keyword examples approved for use:

  • Home Security
  • Home Security Systems
  • Los Angeles Home Security System
  • Burglar Alarms
  • Security Systems
  • Home Automation

Keyword examples NOT approved for use:

  • ADT
  • ADT.com
  • ADT Security
  • ADT Authorized Dealer
  • ADT Los Angeles
  • Phone Number for ADT

Last updated: June 2020