Grow student enrollments in a predictable, scalable, and compliant way.
PX helps leading schools and universities turn leads into qualified enrollments, with full visibility into intent, performance, and outcomes across the student journey.
- Sources: Mix
- Quality: Control
- Results: Measure
A new approach to enrollment marketing
Education is one of the most competitive customer acquisition environments, with institutions competing for the same pool of prospective students across increasingly fragmented channels.
In this landscape, enrollment growth breaks when teams rely on volume over intent, optimize for inquiries instead of enrollments, and lack visibility into where leads come from and how they perform downstream.
PX is a customer acquisition platform for education brands that combines deep enrollment expertise with technology to turn third-party student inquiries into predictable, compliant enrollment outcomes.
The capabilities education teams need to scale enrollments
PX brings together technology and enrollment expertise to support education brands across the full student journey.
Full funnel digital marketing
Reach prospective students across high intent channels, with outcomes tracked beyond the initial inquiry.
- Paid search
- Social media: Facebook, Instagram, LinkedIn, TikTok
- SEO and content marketing
- Marketing automation
Enrollment strategy and optimization
Improve lead quality and conversion rates by optimizing programs, sources, and budgets with real feedback loops.
- Program level targeting
- Value based decisions on CPL and CPA
- Continuous testing across sources
- Counselor workflow support
Attribution, compliance, and reporting
Understand what drives enrollments, protect acquisition programs, and report outcomes in one place.
- Enrollment attribution
- Lead quality controls
- Consent and compliance monitoring
- Partner level reporting
Want to see this in action?
Get a walkthrough of how PX helps education teams improve lead quality, measure enrollments, and scale acquisition with confidence.
Numbers that speak
150+
School brands
$7M+
Monthly ad spend managed
95K+
Student enquiries every month
30K+
Student enrollments every year
Education Case Study Spotlight
“The long-term partnership between Dorsey and PX has allowed us to be both nimble and strategic in how we innovate, engage with prospective students throughout their decision-making process, and in preserving our brand in what can be an often noisy and crowded online environment. PX has become an extension of our internal team.”
“The account team’s customer service and attention to detail have helped our campaigns consistently drive quality prospects for our career education programs. With PX’s deep industry knowledge and compliance technology, they’ve helped drive cost-efficient growth.”
Why schools choose PX over and over again
A clear difference between enrollment marketing built for visibility and outcomes versus approaches optimized for volume.
What matters
Traditional approaches
PX
Technology plus expertisePrimary optimization goal
Inquiry volume
Enrollment outcomes
Lead source visibility
Limited visibility
Full transparency and control
How decisions are made
Channel level metrics
Student journey performance
Compliance posture
Reactive and manual
Built in oversight and monitoring
Operating model
Agency execution or fragmented tools
Technology plus enrollment expertise
Downstream measurement
Hard to connect to enrollment
Traceable to enrollment and efficiency
8+ years
Average PX education team member experience
Frequently Asked Questions
Q: What is enrollment marketing?
Q: How can schools buy third-party leads compliantly?
Q: How does PX support third-party lead buying for education brands?
Q: Can PX help improve the quality of student inquiries?
Q: What makes enrollment marketing different from traditional education lead generation?
Learn more about how you can use PX
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