Healthcare marketing is getting harder. Carriers and providers are struggling with the CPA versus enrollment gap.
PX provides compliance first acquisition infrastructure that automates and optimizes lead buying, aligns volume with licensed capacity, and drives higher quality enrollments, with full transparency at every lead source.
Healthcare providers and carriers do life-changing work, but the path to reaching new patients has become unnecessarily complex.
Rising CPAs, lower approval rates, and stricter FCC and CMS regulations are widening the gap between cost per acquisition and approved enrollments, putting pressure on margins.
Leading healthcare plan providers trust the PX platform to access and evaluate new lead vendors, connect with them, analyze their performance and optimize it till they reach their marketing goals.
Landing Page
Healthcare Lead Form
Consent capturedBidding Process
Agent outreach
The lead is routed to the highest bidding healthcare provider based on their routing rules. Their sales agent then makes the outbound call and establishes contact with the lead.
What PX controls
PX can configure pricing and routing rules customized by market, agent availability, agent performance, time of day, product, and other attributes important to your business.
What you get
Faster speed to lead, better fit, and more predictable enrollment outcomes.
Current state Fragmented
Desired state Centralized
of new enrollments switch or exit within the first 90 days
What if you could predict and retain them proactively?
Churn signals detected
Identify early switching signals from PX's marketplace activity and behavioural patterns.
At-risk policyholders routed
Route at-risk policyholders to the right retention queue based on your internal workflows.
Proactive retention outreach
Your retention team intervenes with the right plan or offer to prevent churn.
Choose your business type
PX helps local and independent home services businesses manage customer acquisition efficiently across channels, vendors, and geographies—without unnecessary complexity.
Q: What are healthcare leads?
Q: What is the difference between Medicare leads and ACA leads?
Q: Why is healthcare marketing becoming more difficult?
Q: What is compliant healthcare lead buying?
Q: What is sub-ID level transparency in healthcare lead buying?
Q: Why is retention important in Medicare and ACA marketing?
Q: What is rapid disenrollment in Medicare?
Q: How can healthcare brands improve enrollment approval rates?
Q: What should healthcare marketers measure beyond cost per lead?
Q: How does technology improve healthcare lead buying?
Maximize your ROI this open enrollment with our 12-point checklist. Learn how to boost acquisition, improve retention, and reduce rapid disenrollment effectively.
Learn how to improve call center efficiency with smart strategies like dynamic bidding, lead routing by agent quality, and real-time agent availability. Discover actionable tips to boost answer rates, reduce dropped calls, and maximize your team’s productivity.
Buying or selling Medicare Advantage Leads During Open Enrollment? Avoid legal risks with non-compliant leads. Here’s what you need to know about the CMS Compliance Regulations.