One Platform for Lead Vendors
Manage all existing lead vendors in one platform and easily add new, pre-vetted vendors from a curated lead marketplace. Scale supply without increasing operational complexity.
Growth breaks down when volume and scale outpace control and efficiency.
PX helps insurance teams turn third party leads and calls into a compliant and scalable growth channel with full visibility into sources, pricing, performance, and outcomes.
As insurance traffic sources multiply, predictability becomes the biggest challenge in doing customer acquisition right. What follows is complexity, limited visibility, fragmentation, and risk.
When every dollar of marketing spend is transparent and accountable, acquisition becomes scalable, predictable, and structured, unlocking sustainable growth.
Manage all existing lead vendors in one platform and easily add new, pre-vetted vendors from a curated lead marketplace. Scale supply without increasing operational complexity.
Go beyond lead vendor level reporting. PX provides source and SUB-ID level visibility so marketing teams can understand exactly which channels and traffic types are driving performance, and where inefficiencies hide.
Compliance is embedded and enforced within acquisition workflows. Every lead and call is traceable and auditable across products, vendors, and states, giving teams confidence to scale without exposure.
Not all leads are created equal, and pricing should not be either. PX uses AI to analyze real performance signals to dynamically price leads, helping insurance teams pay for outcomes, control CAC, and buy more high quality leads within the same budget.
Choose your business type
PX helps local and independent home services businesses manage customer acquisition efficiently across channels, vendors, and geographies—without unnecessary complexity.
PX embeds consent and compliance enforcement directly into acquisition workflows, ensuring only compliant leads and calls enter the system. Every interaction is traceable from source to outcome, creating a defensible foundation for growth.
One platform, multiple motions
Scale across motions without rebuilding your acquisition stack.
Q: What types of insurance does PX support?
+A: PX supports customer acquisition across major insurance lines including life insurance, auto insurance, home warranty, commercial insurance, home and rental insurance, and health and Medicare. The platform is designed to handle different compliance, consent, and distribution requirements across each line of business.
Q: How does customer acquisition differ across insurance distribution models?
+A: Insurance customer acquisition varies based on how policies are sold. Some brands acquire customers directly through their own websites, others distribute leads to agents or brokers, while some rely on centralized call centers. PX supports all three models in a single platform, allowing brands to manage acquisition consistently regardless of how policies are sold.
Q: Why is compliance critical in insurance customer acquisition?
+A: Insurance acquisition is heavily regulated, especially for products like Medicare, health, and life insurance. Brands must ensure that leads and calls have proper consent, accurate disclosures, and verifiable audit trails. PX embeds compliance directly into acquisition workflows so only compliant leads and calls enter the system.
Q: Does PX replace existing insurance CRMs or call center tools?
+A: No. PX integrates with existing CRMs, dialers, and policy systems. It sits upstream in the acquisition layer, ensuring that only qualified, compliant, and measurable leads and calls flow into downstream systems.
Q: How do insurance brands buy leads at the right price?
+A: Insurance brands buy leads at the right price by using PX’s dynamic pricing, which continuously adjusts lead pricing based on real performance outcomes. PX evaluates factors like contact rates, quote completion, policy issuance, and compliance by source and distribution model, ensuring brands pay more for high-performing leads and less for low-quality or non-compliant ones.
Dynamic pricing has been adopted by just about all other sectors of digital marketing. It reduces friction between buyers and sellers and delivers better performance and scale to both parties.
Optimize lead buying with Lead Quantification. Not every lead is created equal. Because not every customer is created equal either. It’s a simple thing.
Do you have experience buying leads online? If so, you’ve probably experienced the frustrations of quality that come with lead aggregators.