#1 Customer Acquisition Technology Platform

Traditional customer acquisition is broken. The future is data-driven, predictable, and transparent, where it becomes a real competitive advantage.

With PX, you put your customer acquisition on autopilot. Just tell the platform what leads you’re looking for, and it seeks them out with the best partner selection, best price, and optimizes campaigns.

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Inputs What you tell PX
GEOs
Filters
Budget
Lead types
Caps
Target CPA

PX Technology

Live, optimized campaigns

Pricing
Connecting
Optimizing
Monitoring
Outputs Quality Performance
Verified, ready to buy leads
Automated performance feedback loops
Right price per source
Best partner mix

Using technology throughout your lead buying lifecycle

Drag the marble across the lifecycle to see where PX technology powers your third-party lead buying.

Vendor sourcing

PX connects you with vetted lead vendors in your vertical and gives you visibility down to the sub-source.

PX technology in this stage

  • Start working directly with the top vendors in your industry without doing the research yourself
  • Curated marketplace of high-quality vendors in your vertical
  • Test new vendors and analyze performance in days, not months
  • Sub-source level performance, scoring, and feedback loops back to partners

The technology that makes lead buying controllable and efficient

Under the hood, three core technologies give you granular visibility, dynamic pricing, and efficient budget management across your entire lead buying ecosystem.

Source management
Group by Traffic types
Traffic type Leads Win rate CPA
Paid search 10.8k 23% $24

Sub-source intelligence

Granular visibility

PX gives you performance visibility all the way down to the sub-source level, so you know exactly which traffic is driving outcomes.

  • Drill down from vendor to channel, traffic type, and sub-source
  • Spot high performing pockets and underperforming placements inside the same source
CPL Dynamic
Low Optimal High

Programmatic and dynamic lead pricing

Performance based pricing

Pay the right price for every lead through programmatic and automated pricing recommendations powered by AI.

  • Align pricing with conversion rates, win rates, and lead maturity
  • Reward quality traffic and protect margin from low performing sources
Budget overview Auto managed
Source Spend Target Status
A 100k 100k On track
B 140k 100k Trimmed
C 60k 100k Reallocated

Eliminate spend inefficiencies

Efficient budget management

PX enforces complex budgets across branches, vendors, and campaigns, and continuously removes inefficiencies in how you spend.

  • Use lead filters, deduplication, and verification tools to minimize budget waste
  • Reallocate spend from wasteful traffic to what works without spreadsheets

Want more leads?

Check out our Open Exchange (Lead marketplace)

Get access to hundreds of new lead vendors and millions of ready-to-buy leads

AI products built into the PX platform

Applied AI tools that plug into your existing workflows to automate insight, improve quality, and reduce risk across your customer acquisition funnel.


AI

PX TalkThread

Call intelligence

Objection: pricing
High intent signal

AI-powered call analysis that turns every customer acquisition call into structured, searchable insight.

AI

PX Website Compliance Monitor

Compliance automation

TCPA disclosure Pass
Consent checkbox Review

Automated compliance verification for customer acquisition websites across your partner ecosystem.

AI

AI-driven calling (Callers.ai)

Intent qualification

AI calls placed 24
Sales ready 11
Follow up 7

Automatically call leads with AI agents to assess interest before they reach your sales team.

Industry experts working with you as an extension of your team

For teams that want more than software, PX adds a managed layer for campaign management, digital media buying, and compliance oversight – run by people who know third-party lead buying inside out.

Learn more about how you can use PX

Read all our blogs
ai-blog

News & Insights

AI is transforming third-party lead generation. Discover how PX uses AI across the entire lead-buying lifecycle to improve efficiency, ROI, and transparency.

News-&-Insights-Ping-Post-for-Calls

News & Insights

Ping Post Calls is a constantly evolving product. PX routed 550K+ calls just during AEP 2022, justifying the product-market fit. With PX’s Ping Post Calls, you get the right calls at the right time and at the right price.

News-&-Insights-Dynamic-Pricing

News & Insights

Dynamic pricing has been adopted by just about all other sectors of digital marketing. It reduces friction between buyers and sellers and delivers better performance and scale to both parties.

Convert more leads.

Convert more business.