- Font Size Requirements: Min 12px – Max 16px. Contrast and Background color taken into account.
- Branded: TCPA disclaimers must be located above the submit button/CTA. Case-by-case reviews are applicable.
2. TCPA disclaimer should match in style and content to the below example. CTA/Submit button must match text within disclaimer. Slight alterations will be reviewed on a case-by-case basis.
- TCPA Disclaimer Content Guidelines:
- TCPA language must contain a link to an updated & valid partner list. Partner list must include entries from: https://www.px.com/offers-guideline/mortgage/top-lender-companies/
- TCPA language must contain links to valid and updated:
- Privacy Policies and Terms that open in new windows, or within pops w/navigation.
- TCPA language should contain information directing consumers to either:
- a Do Not Contact request form, and/or have valid and updated California Consumer Privacy Regulations linked. PX can request specific call-out within TCPA disclaimers if required on certain campaigns, etc.
4. Any rates provided must be real-time and sourced like:
5. Leads must not be generated from the following URLs:
6. No brand bidding.
– Six Phrase Match negatives.
“lending” (lending isn’t a good keyword anyway)
- Do not bid on any specific bank or lender’s company name (or their misspellings) including, but not limited to: Quicken, Bank of America, CitiMortgage, etc.
- Please do not bid on other branded terms, such as degreetree, servicetree, doneright, (or the two word or .com versions of these, etc.), or on misspellings of any of our branded terms. As long as you’re not bidding on these, you don’t need to add them as negatives.
- Please send your traffic to your own affiliate-owned domain (not a LendingTree branded domain, or subdomain). It’s OK if the form is “Powered by LendingTree”, but there can be no violations of Google’s double serving policy associated with LendingTree.
7. Search Engine Marketing (SEM) – Google, Bing, Yahoo.
- Vendor may not bid on any of AAG’s trademarked terms, including any variations or misspellings thereof for Search or Content-based campaigns on Google, MSN, Yahoo, or any other Search Engine.
- Vendor may not use AAG’s trademarked terms in sequence with any other keyword (i.e. AAG Info Kit).
- Vendor may not use trademarked terms in Ad Title, Ad Copy, Display Name, or as the Display URL.
- It’s the Vendor’s responsibility to exclude AAG’s trademarked terms within their advertising system, and it’s strongly suggested to add AAG’s trademarked terms as negative keywords. AAG has a strict, no tolerance policy on pay per click (PPC)/SEM trademark bidding.
- Trademark Terms include AAG, AAG.com, AAG Reverse Mortgage, AAG Reverse, AAGReverse, AAGReverse.com, AmericanAdvisorsGroup.com, Reverse Mortgage Expert, Reverse Mortgage Experts, RM Experts, ReverseMortgage.Expert, RMEducator.com, RM Educator.
8. Publisher agrees that it will download and remove the domains located on the FCC’s wireless domain names list (http://www.fcc.gov/cgb/policy/DomainNameDownload.html) from all current data used in emailing for Offers. Affiliate further warrants that any new data that it acquires, regardless of its source, will be compared against the FCC’s wireless domain names list and that domain names contained therein will be removed before sending any emails.
9. All sites must have Jornaya Leadid implemented, with an available Jornaya Entity. TrustedForm is a plus.
- Implementing Jornaya LeadId:
To start generating the Jornaya LeadId token on your leads from your page, a script needs to be added to your website. Click this link for guidance on how to implement this script
- Implementing TrustedForm:
To start generating the TrustedForm CertURL on your leads from your page, a script needs to be added to your website. Click this link for guidance on how to implement this script.
*No trademarked terms including misspellings.
|AAG Reverse Mortgage||Exact/Phrase|
|Gershfeld Law Group||Exact/Phrase|
|Mediator Law Group||Exact/Phrase|
|kwicken loans adjustable rate mortgages||Exact/Phrase|
|kwicken loans fha loans||Exact/Phrase|
|kwicken loans first time buyer||Exact/Phrase|
|kwicken loans fixed rate mortgages||Exact/Phrase|
|kwicken loans low mortgage rates||Exact/Phrase|
|kwicken loans pre approval||Exact/Phrase|
|kwicken loans rates 15 year||Exact/Phrase|
|kwicken loans rates 30 year||Exact/Phrase|
|kwicken mortgage calculator||Exact/Phrase|
|kwicken mortgage rates||Exact/Phrase|
|kwicken refinance loans||Exact/Phrase|
|kwicken reverse mortgage||Exact/Phrase|
|quick and loans||Exact/Phrase|
|Quick en Loan||Exact/Phrase|
|Quick en Loans||Exact/Phrase|
|quick n loans||Exact/Phrase|
|quicken adjustable rate mortgages||Exact/Phrase|
|quicken arm mortgages||Exact/Phrase|
|quicken competitive pricing||Exact/Phrase|
|quicken fixed rate mortgages||Exact/Phrase|
|quicken harp loans||Exact/Phrase|
|quicken home affordable refinance program||Exact/Phrase|
|quicken home loans||Exact/Phrase|
|quicken loan com||Exact/Phrase|
|quicken loan mortgage||Exact/Phrase|
|quicken loan refinance||Exact/Phrase|
|quicken loans arm mortgages||Exact/Phrase|
|quicken loans compare rates||Exact/Phrase|
|quicken loans competitive pricing||Exact/Phrase|
|quicken loans current rates||Exact/Phrase|
|quicken loans du refi plus||Exact/Phrase|
|quicken loans fha loans||Exact/Phrase|
|quicken loans first time buyer||Exact/Phrase|
|quicken loans harp loans||Exact/Phrase|
|quicken loans home loans||Exact/Phrase|
|quicken loans home mortgage||Exact/Phrase|
|quicken loans lp relief||Exact/Phrase|
|quicken loans mortgage||Exact/Phrase|
|quicken loans mortgage rates||Exact/Phrase|
|quicken loans pre approval||Exact/Phrase|
|quicken loans rate||Exact/Phrase|
|quicken loans rates||Exact/Phrase|
|quicken loans rates 15 year||Exact/Phrase|
|quicken loans rates 30 year||Exact/Phrase|
|quicken loans refi||Exact/Phrase|
|quicken loans refinance||Exact/Phrase|
|quicken loans refinance loans||Exact/Phrase|
|quicken loans rocket mortgage||Exact/Phrase|
|quicken loans sign in||Exact/Phrase|
|quicken loans va loans||Exact/Phrase|
|quicken low mortgage rates||Exact/Phrase|
|quicken mortgage calculator||Exact/Phrase|
|quicken mortgage rates||Exact/Phrase|
|quicken pre approval||Exact/Phrase|
|quicken quick approval||Exact/Phrase|
|quicken rates 15 year||Exact/Phrase|
|quicken rates 30 year||Exact/Phrase|
|quicken rates today||Exact/Phrase|
|quicken refinance loans||Exact/Phrase|
|quicken reverse mortgage||Exact/Phrase|
|quicken va loans||Exact/Phrase|
|quicken variable rate mortgages||Exact/Phrase|
|quiken arm mortgages||Exact/Phrase|
|quiken compare rates||Exact/Phrase|
|quiken du refi plus||Exact/Phrase|
|quiken fha loans||Exact/Phrase|
|quiken first time buyer||Exact/Phrase|
|quiken harp loans||Exact/Phrase|
|quiken home loans||Exact/Phrase|
|quiken loans adjustable rate mortgages||Exact/Phrase|
|quiken loans compare rates||Exact/Phrase|
|quiken loans current rates||Exact/Phrase|
|quiken loans fixed rate mortgages||Exact/Phrase|
|quiken loans harp loans||Exact/Phrase|
|quiken loans home loans||Exact/Phrase|
|quiken loans mortgage calculator||Exact/Phrase|
|quiken loans mortgage rates||Exact/Phrase|
|quiken loans rates 15 year||Exact/Phrase|
|quiken loans rates 30 year||Exact/Phrase|
|quiken loans refinance loans||Exact/Phrase|
|quiken loans reverse mortgage||Exact/Phrase|
|quiken loans reviews||Exact/Phrase|
|quiken loans rocket mortgage||Exact/Phrase|
|quiken loans va loans||Exact/Phrase|
|quiken low mortgage rates||Exact/Phrase|
|quiken rates 30 year||Exact/Phrase|
|quiken rates today||Exact/Phrase|
|quiken secure advantage loans||Exact/Phrase|
|quiken va loans||Exact/Phrase|
|Reverse Mortgage Expert||Exact/Phrase|
|Reverse Mortgage Experts||Exact/Phrase|
|rocket loans adjustable rate mortgages||Exact/Phrase|
|rocket loans arm mortgages||Exact/Phrase|
|rocket loans compare rates||Exact/Phrase|
|rocket loans competitive pricing||Exact/Phrase|
|rocket loans first time buyer||Exact/Phrase|
|rocket loans harp loans||Exact/Phrase|
|rocket loans home affordable refinance program||Exact/Phrase|
|rocket loans home loans||Exact/Phrase|
|rocket loans low mortgage rates||Exact/Phrase|
|rocket loans mortgage calculator||Exact/Phrase|
|rocket loans rates today||Exact/Phrase|
|rocket loans refinance||Exact/Phrase|
|rocket mortgage arm mortgages||Exact/Phrase|
|rocket mortgage competitive pricing||Exact/Phrase|
|rocket mortgage du refi plus||Exact/Phrase|
|rocket mortgage first time buyer||Exact/Phrase|
|rocket mortgage fixed rate mortgages||Exact/Phrase|
|rocket mortgage harp loans||Exact/Phrase|
|rocket mortgage lp relief||Exact/Phrase|
|rocket mortgage mortgage||Exact/Phrase|
|rocket mortgage mortgage rates||Exact/Phrase|
|rocket mortgage pre approval||Exact/Phrase|
|rocket mortgage quick approval||Exact/Phrase|
|rocket mortgage rates||Exact/Phrase|
|rocket mortgage rates 15 year||Exact/Phrase|
|rocket mortgage rates 30 year||Exact/Phrase|
|rocket mortgage refinance loans||Exact/Phrase|
|rocket mortgage reviews||Exact/Phrase|
|rocket mortgage va loans||Exact/Phrase|
|rocket quicken loans||Exact/Phrase|
|www quicken loans||Exact/Phrase|
Last updated: June 2020