Stay compliant with the new FCC regulations in customer acquisition
Put your brand in front of millions of high intent prospects with a better consumer experience, ensuring you’re compliant now and in the future.
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Stay ahead of the upcoming regulations with PX
To reduce noise and simplify this experience for many people, the FCC will soon (January 2025) mandate that online shoppers give explicit consent per advertiser before being contacted. This has impact on the current customer acquisition landscape.
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Solutions for Advertisers
Ensure your brand is front and center with consumers. Our Brand Explicit Consent solution allows consumers to give individual consent to your brand before their lead is shared with you. This means more relevant and engaged prospects who are ready to hear from you.
Brand Explicit Consent
An intuitive solution to ensure your brand’s name is presented to online shoppers dynamically, based on everything you’re used to with PX: granular filtering, dynamic bidding strategies, deduplication, and more.
Branded Campaigns
We’ll bring customers to you with Branded campaigns. Consumers connect directly with your brand on pages designed to convert. Lead more how we generate over 700 customers each month for ADT with Branded campaigns.
Call Campaigns
Receive inbound calls, directly from prospects looking for quotes. Or opt for Call verified campaigns in which prospects are verified over the phone before being sent to you. Learn more about how we do this for a leading care provider.
Solutions for Publishers
As part of a suite of solutions for buyers as well as publishers, we’ve developed a real-time API to fetch which advertisers are available to buy the lead, as well as their consent language, descriptions and creatives, in real time.
Fetch a list of advertisers in real time
Pass a Zipcode and fetch a list of eligible buyers easily with the new MatchPing API. View the specs here. All you need is a PX API Token to start fetching eligible advertisers.
Post a lead with consent on Ping Post or Direct Post
Once you’ve obtained the brand names, collect the consent and ping or post the lead with the brand names using the new Ping Post specifications.
Scale up!
With dozens of brands already connected to the MatchPing API, you’re guaranteed to have high coverage. Easily connect your own direct advertisers’ brands by referring them to PX.
Closing words
The FCC’s regulatory changes will have a major impact on how the customer acquisition industry operates; there is still ample time to adjust, and it will give way to novel methods of matching consumers with brands in meaningful ways.
PX provides several solutions to this, and as always, these will be easy and straightforward to integrate, with personalized support where needed.