Your website is the most valuable tool of your marketing strategy as it provides a foundation to nurture and educate prospects about your brand, services, and products–requiring a solid understanding of your target audience and the application of an effective SEO-friendly content marketing strategy.
Consumers have become savvier and now conduct much more research than ever before. Having the right mix of top-performing content types across the consumer journey and at different intent levels can exponentially increase your website traffic and engagement metrics. Ultimately, this can result in better brand recognition, authority building, and new opportunities for your business or school.
When prospects look for brands and services, they’ll tend to consider those brands that rank higher. Standing out from the competition in the market means that you’ll be harnessing new opportunities organically and driving consistent lead generation by seducing them further down your sales funnel.
Investing in a solid SEO strategy can pay dividends in terms of ROI. Additionally, a well-ranked website is the foundation for all other marketing efforts.
One of the advantages of using paid search as part of your digital marketing strategy is that your ads are shown above organic search results, making them more visible to users, especially on mobile devices where 50% and growing of searches take place. Even with a pay-per-click model, a well-managed PPC campaign generates a lot of brand awareness, traffic, and leads. Strategically positioned above organic results, your brand can also capture an engaged prospect before your competition’s search results are seen.
We use social media advertising in our digital marketing campaigns not just because of the 3.81+ billion people that use it but because of its effectiveness in targeting specific demographics. We find our client’s brand travels and converts well on social because people use the platforms to establish personal connections. Because of this exceptional personal relationship data, we see social media as an evolving media outlet that does extremely well to supplement our client’s campaigns, especially with the new popularity of social video marketing.
Video content has become an essential marketing tool for brands. Video is an adaptable, provocative advertising medium. Video is a consistently proven driver of increased click-through rates and better overall conversions. Well-produced marketing videos are also likely to persist in the memory of prospects helping them to trust your brand and increase the likelihood of conversion the next time your brand is presented. The strategic use of video can undoubtedly meet and exceed your marketing goals.
