Website Content Marketing
Organic Search (SEO)
Traditional Paid Search (SEM)
Social Media Marketing
Display, Discovery & Performance Max (PMax) Ads
We utilize Display, Discovery, and PMax ads for our client’s campaigns because of the cost-benefit and the effective ad performance. Compared to search ads, all three ad types generally have lower cost-per-click due to the amount of advertising space available across the web (when compared to that of a search engine result page).
One of the most significant differences is that you can’t target keywords and GEOs in some cases as effectively. The success we have is based on how well our experienced paid search managers can match your ad to your target audience through custom audience and interest-based targeting. The biggest benefit we find is the ability to reach prospects more effectively and at lower CPLs. We have also seen these ad types outperform paid social media.
Email marketing is not only one of the more affordable marketing methods used by brands, but it is also one of the most effective when it comes to seeing a return on investment (ROI). Over the last 12 months, brands have seen a 77% increase in email engagement. The most effective email strategies include one or more of the following: subscriber segmentation, automation, and message personalization.