We can help you uncover the reality of your current marketing power and areas that might be slipping. Request your comprehensive audit now. To set yourself up for success, you must define what success means for your school and the criteria that will be used to measure your efforts.
Goal Identification and Roadmapping
Enhancing your capability to vie for prospective students’ attention requires thorough comprehension of your current marketing practices, abilities, and performance and a clear vision of your school goals. Having these goals clearly outlined at the onset gives an unchangeable point of reference from which to grow. Our Enrollment Marketing Consulting Services provide an organized way to assess your current enrollment marketing efforts across key fundamentals that will pinpoint current gaps in marketing and technology capabilities and identify forward-looking initiatives for prioritization/execution.
Enrollment Marketing Consulting – Strategy Development
Enrollment Marketing is the ongoing and integrated set of brand communication and recruitment processes, metrics, goals, and marketing technologies that cover the entire student journey from prospect to enrollment. Your enrollment marketing strategy should also include defined objectives that focus on exceeding student enrollment and revenue goals for your school.
With many of our enrollment marketing consulting relationships, many schools find implementing operational recommendations and managing the transition process challenging and do not have the capacity or expertise to implement organizational changes or new processes. Our consulting services are tailored to take advantage of identified opportunities and develop an action-oriented, measurable marketing strategy that helps make implementing changes easier and creates enrollment growth.
Market Research Analysis for Expansion
Are you looking to expand your school into new locations or develop new programs for your existing locations? Our marketing consulting services can develop actionable recommendations informed by patterned data findings as we look across our own big data sets and those of our data-sharing partners. From this data, we can recommend (and potentially execute) a marketing plan to help your school grow.
Online Image and Brand Awareness
Our online brand and image consulting is designed to uncover and report your brand’s perceived familiarity and favorability as it impacts your target audience. Our analysis includes in-depth reporting of monitored brand mentions and the sentiment in which they are made. We’ll scour the ends of the internet to find out exactly how your school’s reputation impacts your financial success. In addition to improved brand strategy recommendations, we also provide ongoing brand and trademark monitoring services.
Value Proposition Recommendations
Understanding the connections between quality educational programs and their resulting outcomes for your students is instrumental in the success of any marketing campaign. By analyzing the entire student journey, from prospect to class start, we can identify your school’s positive impact points and create marketable value propositions. Through this analysis, we can also discover negative impacts your school may have had on the student journey and bring them forward to be addressed–improving the overall student experiences at your school.
Education Industry Intelligence
Current industry knowledge is one of our biggest values. We are committed to continuous improvement and staying abreast of the industry trends in education and enrollment marketing. The education space is an ever-changing industry, and we like to consider every day a new learning experience. We challenge ourselves to be innovative and think outside of the box every single day to stay ahead of the pack.