Education Offer Guidelines 

1. All traffic/campaigns/creatives must be approved to run. 

2. Social ad copy (all applicable platforms) must be approved to run.

3. The TCPA disclaimer must be shown at all times with a submit button in a legible font size and color.

  • Font Size Requirements: Min 12px – Max 16px.  Contrast and Background color taken into account. 
  • TIP:  Requests for TCPA disclaimers above the submit/button CTA has been on the rise.  Case-by-case reviews are applicable. 

4. TCPA disclaimer should match in style and content to the below example; slight alterations will be reviewed on a case-by-case basis: 

Sample Language for Web Forms 

Clicking the button above constitutes your express written consent, without obligation to purchase, to be contacted (including through automated means, e.g. dialing and text messaging) via telephone, mobile device (including SMS and MMS), and/or email, even if your telephone number is on a corporate, state or the National Do Not Call Registry, and you agree to our terms of use and privacy policy. 

Sample Language for Call Center Campaigns 

[Name], do you agree to be called by [SCHOOL1, SCHOOL2, SCHOOL 3] regarding educational services via an automatic telephone dialing system at [telephone number]. You are not obligated to provide consent in order to receive or purchase services from this school. May I have your authorization for the colleges to call you at the wireless or landline phone number you gave to me earlier in the call? 


  • TCPA Disclaimer Content Guidelines: 
  • TCPA language must contain links to valid and updated: 
  • Privacy Policies and Terms that open in new windows, or within pops w/navigation. 
  • TCPA language must contain a link to an updated & valid partner list.  
  • TCPA language must contain valid California Residents or Do Not Contact link, that opens in new windows or within pop w/navigation, which: 
  • Directs consumers to a a Do Not Contact request form, and/or have valid and updated California Consumer Privacy Regulations linked.  
  • 2018 California Consumer Privacy Act information MUST be included within California Privacy Regulations.  
  • Privacy Policies MUST have include information specific to California Regulations, and the 1028 California Consumer Privacy Act. 

5. Page Footers should include a Privacy Policy, Terms and either California Residents, or Do Not Contact Link 

6. All Leads must must have Jornaya Leadid implemented, with an available Jornaya Entity, and TrustedForm certificate. 

7. Publisher agrees that it will download and remove the domains located on the FCC’s wireless domain names list (http://www.fcc.gov/cgb/policy/DomainNameDownload.html) from all current data used in emailing for Offers. Affiliate further warrants that any new data that it acquires, regardless of its source, will be compared against the FCC’s wireless domain names list and that domain names contained therein will be removed before sending any emails. 

8. Ad copy SHOULD NOT mislead consumers into believing that they are eligible for free scholarships and/or grants through government funding. 

9.Any statement or claim that mentions something that can change over time is a Red Flag 

  • Tuition Rates 
  • Regulations 
  • Guarantees of any kind 
  • Huge savings claims about free scholarships without any substantiation 
  • Messaging that implies the marketer is connected with any Gov’t or State agency 
  • Statements that the Gov’t will pay consumers to go back to school 
  • Messaging that implies that going to college is “free” 
  • Messaging designed to create a false sense of urgency for consumers to go back to school 

10. Contractor shall be solely liable for all Contractor Ads used in connection with this Agreement 

11. Contractor shall ensure that all Contractor Ads comply with applicable Law at all times 

12. Contractor shall not make any material misstatements or omissions in any Contractor Ads as it relates to the applicable marketing offer. 

13. It is the Publishers’ contractual and legal obligation to ensure that every direct and indirect marketing claim used to generate leads must be truthful and properly substantiated in compliance with applicable federal and state marketing laws. This means that Publishers must have a documented and reasonable basis for making all claims before disseminating such claims publicly. 

14. If PX were to be sued in connection with a claim of false advertising by a Publisher, that Publisher will be required to defend and indemnify PX. 

15. Illinois Marketing Guidelines 

 Keyword restrictions:* 

*No trademarked terms including misspellings. 

Terms will be provided for each individual campaign. Match types include Broad, Exact and Phrase. 

From our IO: 

– Inquiries to be sent via form post, using provided form post instructions and sent in real time 

– Form-post into provided URL – you will only be paid for valid Inquiries received by our system 

– Please log into our portal for Valid Inquiry Totals  

– Affiliates can direct link to approved Partner pages only, no host/post is permitted by sub-affiliates 

– All call center recordings for posted leads and warm transfers must be maintained for a minimum of 7 years 

– Warm Transfers that do not have a corresponding recording uploaded to PX within 72 hours of submission will not be considered billable. Recordings must be provided for all warm transfers that are attempted to the school including: valids, invalids, rejects, any attempts that were never submitted 

– Authorization of this Insertion Order means contracted Partner has read and agreed to the PX Partner Agreement and agrees to an Inquiry validation rules outlined in form post instructions. 

Any failure to comply with such change requests will result in you accepting full responsibility and waiving our ability for payment on deliverables that are not in full compliance with such change requests. 

Partner is strictly prohibited from employing the companies outlined in the Unapproved Partner list for the purpose of generating Inquiries for PX school(s).  PX may amend the Unapproved Partner list at any time in its sole and complete discretion, upon written notice to Partner. Partner shall comply with the updated Unapproved Partner list within forty-eight (48) hours of such notice. 


Accreditation and Disclosures will be provided and must appear on your landing page.



Last updated: March 2023 


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