Solar Offer Guidelines

1. All traffic/campaigns/creatives must be approved to run.

2. Social ad copy (all applicable platforms) must be approved to run.

3. The TCPA disclaimer must be shown at all times with a submit button in a legible font size and color.

  • Font Size Requirements: Min 12px – Max 16px.  Contrast and Background color taken into account.
  • TIP:  Requests for TCPA disclaimers above the submit/button CTA has been on the rise.  Case-by-case reviews are applicable.

4. TCPA disclaimer should match in style and content to the below example; slight alterations will be reviewed on a case-by-case basis:

  • By clicking Get My Consultation, I agree to the Terms of Service and Privacy Policy and authorize up to 4 solar energy companies, their contractors and partners to contact me with offers about solar product or service by telephone calls, emails, artificial voice, and pre-recorded/text messages, using an automated telephone technology, to the number and email I provided above, even if my number is a mobile number or is currently listed on any state, federal or corporate Do Not Call list. I understand that my consent here is not a condition of purchase of any goods or services. Message and data rates may apply. California Residents. (or Do Not Contact).

  • TCPA Disclaimer Content Guidelines:
    • TCPA language must contain links to valid and updated:
      • Privacy Policies and Terms that open in new windows, or within pops w/navigation.
    • TCPA language must contain a link to an updated & valid partner list.  Partner list must include entries from: https://www.px.com/offer-guidelines/solar/top-solar-companies/
    • TCPA language must contain valid California Residents or Do Not Contact link, that opens in new windows or within pop w/navigation, which:
      • Directs consumers to a a Do Not Contact request form, and/or have valid and updated California Consumer Privacy Regulations linked. 
      • 2018 California Consumer Privacy Act information MUST be included within California Privacy Regulations. 
      • Privacy Policies MUST have include information specific to California Regulations, and the 1028 California Consumer Privacy Act.

5. Page Footers should include a Privacy Policy, Terms and either California Residents, or Do Not Contact Link

6. You must be able to target on at least a state level while running this offer. Search partners should be targeting on a zip code level. Please download the file below weekly for the most up to date target list. Download solar state target list here.

7. All Leads must must have Jornaya Leadid implemented, with an available Jornaya Entity, and TrustedForm certificate.

8. Publisher agrees that it will download and remove the domains located on the FCC’s wireless domain names list (http://www.fcc.gov/cgb/policy/DomainNameDownload.html) from all current data used in emailing for Offers. Affiliate further warrants that any new data that it acquires, regardless of its source, will be compared against the FCC’s wireless domain names list and that domain names contained therein will be removed before sending any emails.

9. Ad copy SHOULD NOT mislead consumers into believing that they are eligible for free solar panels through government funding.

10. Any statement or claim that mentions something that can change over time is a Red Flag

  • Energy Cost Rates
  • Regulations
  • Guarantees of any kind
  • Huge savings claims about going Solar without any substantiation
  • Messaging that implies the marketer is connected with any Gov’t or State agency
  • Statements that the Gov’t will pay consumers to go Solar
  • Messaging that implies that going Solar is “free”
  • Messaging designed to create a false sense of urgency for consumers to go Solar

11. Contractor shall be solely liable for all Contractor Ads used in connection with this Agreement

12. Contractor shall ensure that all Contractor Ads comply with applicable Law at all times

13. Contractor shall not make any material misstatements or omissions in any Contractor Ads as it relates to the applicable marketing offer.

14. It is the Publishers’ contractual and legal obligation to ensure that every direct and indirect marketing claim used to generate leads must be truthful and properly substantiated in compliance with applicable federal and state marketing laws. This means that Publishers must have a documented and reasonable basis for making all claims before disseminating such claims publicly.

15. If TopSolar were to be sued in connection with a claim of false advertising by a Publisher, that Publisher will be required to defend and indemnify TopSolar.

16. Illinois Marketing Guidelines

Best Practices

1. Best hours to send leads to: 6am – 8pm EST

2. Ideal attributes of a lead: Homeowner with Good or Excellent Credit

3. Top states:

  • AZ
  • CA
  • CT
  • DC
  • DE
  • HI
  • MA
  • MD
  • NJ
  • NM
  • NY
  • PA
  • RI
  • VT

4. Customers with electrical bills over $150

Implementing Jornaya LeadId:
To start generating the Jornaya LeadId token on your leads from your page, a script needs to be added to your website. Click this link for guidance on how to implement this script.

Implementing TrustedForm:
To start generating the TrustedForm CertURL on your leads from your page, a script needs to be added to your website. Click this link for guidance on how to implement this script.

Keyword restrictions:*

*No trademarked terms including misspellings.

KeywordMatch Types
top solarBroad/Exact/Phrase
topsolar comExact/Phrase
top solar salesExact/Phrase
top solar reviewExact/Phrase
top solar loginExact/Phrase
top solar dealsExact/Phrase
top solar scamExact/Phrase

Last updated: June 2023

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