Guidelines for Solar Offers

1. The TCPA disclaimer must be shown at all times next to the submit button in a legible font size and color.

2. TCPA disclaimer must be exactly as listed below. If slightly altered, must contain all the important verbiage contained here and will be reviewed on a case by case basis:

3. Pages should include a Privacy Policy and a Terms and Condition link.

4. You must be able to target on at least a state level while running this offer. Search partners should be targeting on a zip code level. Please download the file below weekly for the most up to date target list. Download solar state target list here.

5. All Leads must pass LeadID and TrustedForm Certificate.

6. Publisher agrees that it will download and remove the domains located on the FCC’s wireless domain names list ( from all current data used in emailing for Offers. Affiliate further warrants that any new data that it acquires, regardless of its source, will be compared against the FCC’s wireless domain names list and that domain names contained therein will be removed before sending any emails.

7. Ad copy SHOULD NOT mislead consumers into believing that they are eligible for free solar panels through government funding.

Best Practices

1. Best hours to send leads to: 6am – 8pm EST

2. Ideal attributes of a lead: Homeowner with Good or Excellent Credit

3. Top states:

  • AZ
  • CA
  • CT
  • DC
  • DE
  • HI
  • MA
  • MD
  • NJ
  • NM
  • NY
  • PA
  • RI
  • VT

4. Customers with electrical bills over $150

Keyword restrictions:*

*No trademarked terms including misspellings.

KeywordMatch Types
top solarBroad/Exact/Phrase
topsolar comExact/Phrase
top solar salesExact/Phrase
top solar reviewExact/Phrase
top solar loginExact/Phrase
top solar dealsExact/Phrase
top solar scamExact/Phrase

Last Updated: September 2016